Tapping the Demographic Dividend Project

Project Update: October 2016

“Look for ways that older Australians can participate more effectively in our society and our economy to the best of their abilities.”

The Blueprint for an Ageing Australia, (2014), Per Capita 



The Tapping the Demographic Dividend Project commenced in August 2015 with the aim of identifying and then implementing economic development opportunities that centred around the significant senior population within the Fleurieu region (Alexandrina Council, District Council of Yankalilla and Victor Harbor Council). The findings from the research and consultation conducted for the project is now available. 

Please find attached the activities report for the Tapping the Demographic Dividend project for 2016-17. This provides the scope of the work carried out for this project over the 12 months.

Access the Action Plan Summary for 2016-18 here: Action Plan Summary for 2016-18


Initiatives in the action plan include the following sub-projects that will be conducted over the next 18 months:

  • Aged Care Tourism project – development of aged care tourism with accommodation under-pinned by aged care support and tourism experiences.  A number of stakeholders have been identified to             participate in scoping this project with the first project scoping meeting to be scheduled;
  • Mentoring and Skills / project based volunteering model development – this project aims to identify and implement a suitable mentoring model that draws on the latent talents of our senior population as well as providing other volunteering options for those with more specialist skills and knowledge. The RDA will be working with Southern Volunteering’s Victor Harbor office and other partners for this project;
  • Supporting small local businesses – business assistance for SME to look at business growth options around the senior population;
  • Flourishing on the Fleurieu Age Friendly Business and Community Awards – These inaugural awards were presented at the Flourishing on the Fleurieu Festival at Signal Point in Goolwa on 19th October 2016. Overall twenty businesses received multiple nominations for these awards with a number of entries then submitted.

Award winners were:

Age Friendly Home and Personal Services Awards - Home Instead Senior Care, Victor Harbor

Age Friendly Sport Recreation and Leisure including Tourism Award – Be Fit To Live, Victor Harbor

Individual Award – Best Customer Service – William E. Collins Jr from Be Fit to Live

Age Friendly Retail and Hospitality Award and Age Friendly Employer Award – Chat n Cino Café, Victor Harbor

Runner up Age Friendly Retail and Hospitality – The Retro Vibe Café, Pt Elliot

These awards have brought to light some of our unique local businesses and individuals who work to provide quality customer services and products to meet the needs of the different age groups across our community;

•Senior start-up businesses – the RDA will be support the Mature Aged Business Syndicates project with TAFESA and CEGA with networking events and general support and linkages to other initiatives within the Demographic Dividend project;

•What Seniors need and want research report – The RDA recently conducted market research focus groups and phone interviews with seniors across the Fleurieu asking what they want and need in services and activities. One of the biggest issues was public transport and having easy access to information on services and activities across the region. 

You can access the report via this link: Fleurieu Peninsula Seniors Needs and Wants Research Report

If you would like any further information on any of these initiatives or would like to be involved please contact Johanna on 0423 134 725 or email johannam@rdahc.com.au